You’ve got a profile page on your brokerage website and you’re wondering do I need a website?
While you might think getting a website is a hassle, there are numerous benefits to doing so, even if you already have a profile page online.
Read on to learn why a website is essential for a real estate agent marketing plan.
One of the best benefits real estate websites provide is more exposure. By getting your own website, you’re giving potential clients the opportunity to find you through an online search.
If you don’t have a website, you’d better hope that your brokerage appears in the top results on Google. Even then, how many other agents do you work with at your office?
All things considered, the chances that someone who needs your services will find their way to you are fairly low.
While having a website doesn’t guarantee that you’ll be on the first page, it gives you a chance as long as you do it right.
What’s more, you can customize your site with real estate website themes. Real estate WordPress themes are specifically tailored to build functioning, highly attractive sites for real estate agents.
Show Your Expertise
You can use (and should) your website to display your knowledge and establish yourself as a local authority on real estate matters, especially if you’re a new agent.
Without client testimonials or sales records, your website allows you to showcase expertise and lets clients build confidence in your ability.
With the blog function, for instance, you can publish market reports and give your take on what the numbers entail for your prospective clients.
You can also give your best strategies to buyers and sellers, along with specific tips on plumbing, HVAC, etc. to get the message across that you know what you’re doing.
Build a Brand
As a real estate agent, you are the face of your own business. Getting a website is a crucial step towards making your brand separate from your broker’s.
You might be working with that broker for now, but who says it will always be the case? Life happens and you might find yourself moving away or trying to strike out on your own.
If you’ve already started building your brand beforehand, you’ll have a huge head start.
Many people nowadays have the first reflex of googling any professional or business they come across. If that business doesn’t have a website, they’ll tend to look for one that does.
Why? It’s a first contact with the business. It allows you to see what you’re getting exactly and if it is worth your time, to put a face on the person you’re going to be hiring.
Having a website makes prospective clients feel safer in knowing who they’re dealing with prior to committing to anything.
Do I Need a Website as a Real Estate Agent?
If you were wondering do I need a website, you now have a few leads to see why a website isn’t a mere luxury but a real asset.
It’ll give you visibility and help you build a rapport with your clients before ever meeting them. All in all, having a website is invaluable, even if you’re a real estate agent with a profile online.
Don’t hesitate to browse our Marketing section for more helpful tips on the matter!