• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Bahaical

  • Home
  • Finance
  • Marketing
  • Law
  • Career
  • Contact Me

Six Tricks To Designing A Dazzling Exhibition Stand That Delivers

December 3, 2015 By admin Leave a Comment

Six Tricks To Designing A Dazzling Exhibition Stand That Delivers

 

So you’ve decided to launch your business into the world of corporate exhibitions. It’s an exciting time, a time of hope, expectations, ambition and er…lots of research.

Yes, research. That is your number one priority before you even think about putting your business into an expo hall. That leads us nicely into trick one….

Delve deep and research

Choosing the right show for your product or service is essential if you want to make a good return on your investment. Exhibiting at trade shows is expensive, so make sure your budget is worked to the max by identifying the correct target markets at the right shows. Look at the shows that cover your specific business area and find out which similar competitors or organisations have exhibited there in the past. Attend the types of exhibition you envisage your company in to, check out the competition, see how they’re doing, ask yourself how you could improve upon it with your business. It is important to stay open minded at the early stages of research and not to become seduced by the potential for quick and big returns. Yes, trade shows are one of the best ways of generating new business and spreading the word, but only if you choose the right exhibition. Tread carefully, ask lots of questions and stay focused on your chief goal – to grow your business.

Send a pure message

Don’t confuse your audience with a mixed message. At the beginning, define your objectives for the expo and hone the message you wish to communicate. How do you want your company to be perceived – caring, traditional, techie, cuddly, green or creative? All these elements impact strongly on the brand and image you represent – a clear and concise brand identity that reflects your core business values is essential from the outset. A mixed and muddled message simply pushes your target audience into the arms of another exhibitor that speaks their language loud and clear.

Super space

Exhibition space is expensive so you’ve got to make every square metre work for you. Get the dimensions from the expo organisers and work with experienced exhibition stand designers to put together the best design you can afford that effectively utilises the space. Professional stands use display boards that communicate clearly, putting your business name out there. To increase prominence, exploit all the space on your pitch, including the height – well placed display boards in elevated positions can broadcast your company’s name right across the exhibition hall, getting you noticed from afar.

Work on the flow of your stand, making it easy and logical to navigate. Do not place obstructions in the way, provide comfortable seating to encourage people to linger and keep things light and airy, not cramped and over-busy.

Get the details down

Allow potential clients to see what you are offering with a well lit stand. Good lighting can turn an uninspiring space into an enticing, warm and inviting one, so discuss key lighting decisions with the display designers. Different coloured lighting creates varied effects, highlights key areas and alters the atmosphere if required.

Go simple

If in doubt, keep it simple. When it comes to text, less is definitely more. Don’t hit your audience with dense tranches of text, it will not engage them at all. Short, concise phrases communicate far better. Use fonts that are bold and clear and incorporate plenty of action words and verbs in the text. Don’t use a whole sentence when just a word will suffice. Keep it succinct for success.

Picture perfect

Express ideas instantly with a picture instead of text. A picture speaks a thousand words and great,sharp photography or well designed graphics can really sell your stand. Increase traffic to your booth by using imagery that entices, intrigues and impresses, at the same time as reinforcing your brand message 100 per cent. It’s not an easy brief to nail, which is why consulting with experienced exhibition stand designers is advisable.

Designing a dazzling exhibition stand that delivers on all levels can be quite a challenge, but when you get it right, the results are amazing. Trade shows are the ideal hunting ground for new business and also the perfect arena for securing repeat orders, reinforcing existing relationships and launching new product ranges or services. If you are still pondering the question of whether or not to attend trade exhibitions with your business – why not ask yourself this: Can you afford not to be there?

Filed Under: Business Tagged With: Dazzling Exhibition

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Let’s Connect

  • Facebook
  • Instagram
  • Twitter

Categories

  • Auto
  • Business
  • Career
  • Finance
  • Home Improvement
  • Law
  • Lifestyle
  • Personal Care
  • Real Estate
  • Technology
  • Travel

Latest Posts

no credit check loan

Loans for Bad Credit: Weighing the Advantages

Life is full of unexpected twists and turns; sometimes, our financial situations take a hit. When your credit score isn’t perfect, it might appear like the doors to conventional credit are slammed shut. However, there’s a glimmer of trust in the form of loans for awful credit. In this article, we’ll dive deep into awful […]

Corporate Coaching

Maximizing Your Potential: How Corporate Coaching Services Can Help You Succeed

Corporate coaching may be a powerful tool that has been demonstrated to transform businesses. It includes training and mentoring experts to improve their aptitudes, efficiency, and general performance. Coaching helps people create professionally and benefits the association as a whole by progressing communication, collaboration, and worker satisfaction.

Footer

About

Bahaical.org is the best online place run by a Bahai in Canada sharing his views on business trends, finance advise with detailed investment guides lifestyle tips.

Our Services

  • Business
  • Finance
  • Technology
  • Career

Recent Posts

  • Loans for Bad Credit: Weighing the Advantages
  • Maximizing Your Potential: How Corporate Coaching Services Can Help You Succeed
  • The Impact Of Video Watermarking And DRM Service On Content Distribution

Copyright © 2023 A Bahai in Canada | Privacy Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT